In-Depth Financial Research & Insights

managing collectively about KSh 300 billion equivalent to US $3.4 billion. With roughly 1 in 3 Kenyans participating in these informal saving and investment circles, this illustrates a deeply rooted culture of micro-savings and investment. With 33% of adults already saving through chamas—migration to digital is the next digital revolution Amsa Capital is leading in Kenya.

It allows investing with as little as KSh 100, enabling compounding and financial habit-building. Kenya’s digital investment market has been valued in the billions USD in 2023, with a projected CAGR around 8–12% through 2030. In Kenya, Mobile penetration exceeds 100%, with approximately 60% smartphone usage. While financial inclusion stands at 89%, largely driven by mobile money adoption, traditional investment adoption remains low—only about 3% of Kenyans engage in formal investments highlighting a large untapped market and massive room for growth through digital access and trust-building.

and made it accessible with a low entry that enables everyday investors to get into habit-forming wealth creating patterns with their money without significant out-of-pocket strain. The platform also provides education, transparency, and ease, disrupting traditional investment barriers.

You can start investing with as low as Ksh 100. Our platform is designed to not only help in facilitating their journey towards wealth creation but also drive higher engagement and investor literacy. With a projected realistic annual market growth of 8–12% in the digital investment market. Amsa Capital continues to be a market leader in offering cutting-edge tools in the area of micro-investment and wealth creation.